Every day, Bas van den Ende works on effectively separating and recycling plastics from horticulture and consumer waste into high-quality new raw materials. But the biggest obstacles to a truly circular plastics chain often remain unspoken. That is the elephant in the room.
The facts:
🔹Insufficient collection infrastructure
🔹Lack of real demand for recycled material
🔹Market forces that stand in the way of circular recycling
As long as these challenges are not addressed, circular recycling will remain a nice promise with no future. That is why Bas van den Ende supports Searious Business’s “The Elephant in the Room” campaign: recyclers are ready to deliver, but they need a level playing field.
Let’s stop beating around the bush. It’s time for real change towards a circular future!
